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A Framework to Promote and Develop a Sustainable Tourism by Using Social MediaTiziana Guzzo, Alessia D’Andrea, Fernando Ferri, and Patrizia Grifoni Institute of Research on Population and Social Policies (IRPPS-CNR) 00185, Rome, Italytiziana.guzzo@irpps.cnr.it alessia.dandrea@irpps.cnr.it fernando.ferri@irpps.cnr.it patrizia.grifoni@irpps.cnr.it Abstract. The paper provides a framework which involves different Social Media (such as Social networks, Wiki, Podcasting, Blogs and Really Simple Syndication) able to promote and develop a sustainable tourism in a shared and participatory approach. More in detail, the paper starts from an analysis of the tools used in the old and the new economy, by highlighting the technological tourism trend . Then the paper illustrates how Social Media can develop a sustainable tourism involving both tourists and local communities. Finally, future scenarios of virtual tourism are given. Keywords: Social Media, Virtual Tourism, Sustainable Tourism, Social Networks LNCS 8186, p. 656 ff. lncs@springer.com
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